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Articles, interviews and study results from five decades of POS research. Search by keyword.
Articles
Articles
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4 min read
Self-checkout in the shop: what stays on the shelf
At one German forecourt site, roughly one in ten transactions already runs through a self-checkout. SCO speeds up the till and puts the chec...
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4 min read
A green choice, not a green wave: sustainability has become a segment topic
Between 2019 and 2022, more than half of all forecourt shoppers said at times that sustainability entered their purchase decision. The B&G S...
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4 min read
From Trade Fair to Shelf: What Actually Reaches the Shop
This year's ISM in Cologne opened the confectionery season. Between the stand at the trade fair and the shelf in the shop sits the work that...
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4 min read
Cappuccino still rules, and that is the good news
A new Aral coffee study confirms the cappuccino as the favourite coffee to go on the forecourt. Why that steadiness is the strongest lever a...
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4 min read
When the impulse purchase becomes a meal
Snackification moves the buying decision in the forecourt shop from the checkout zone to the chiller and the food-to-go counter. Why that tu...
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4 min read
A new shareholder, the same questions at the shelf
Since 19 December 2024, management consult Dr. Eisele & Dr. Noll GmbH has held all shares in Bormann & Gordon. What changes, what stays and...
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New products in convenience retail: the award is only the start
Convenience Best 2024 names the year's new products in five categories. What happens next in the forecourt shop is decided by execution qual...
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1 min read
Knowledge is power. Even when it comes to display success.
How do you win the secondary placement battle against the competition in grocery retail? By knowing exactly how well your displays are execu...
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1 min read
AI in the forecourt shop: Reiner Graul on smart solutions for 2024
2024 is not an easy year for forecourt shops either. Price and cost increases, staff shortages and consumer restraint caused by inflation ar...
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1 min read
From app to sales growth: SPOTR brings transparency to secondary placement performance
In a world in which there is a dedicated app for almost every task – from the digital babysitter to the automatic product name generator – S...
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1 min read
The fascinating journey of convenience stores: from filter coffee to the high-priced health bar. And what next?
Reiner Graul, convenience expert at Bormann & Gordon, looks back on 25 years full of shopping trends in c-stores. The sector has developed f...
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1 min read
Treasures of the retail trade: secondary placements as lucrative attractions in store
Secondary placements are the key to higher sales – and not only at Christmas. That is also the view of around 90 per cent of the roughly 50...
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1 min read
How innovations give the retail trade a lift
New product formats and flavours put a spring in the step of buying sentiment in gloomy times and awaken the appetite for trial purchases. T...
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1 min read
Sustainability at the pump: how green do petrol station customers want to be?
Petrol stations have long been more than just places to refuel – especially for convenience shoppers. The question of how sustainable to-go...
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1 min read
CONVENIENCE BEST 2022 – the winners’ currency
Convenience Shop In the past, new brands had to be equipped with generous communication budgets in order to make it into the minds of their...
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1 min read
Is less more in special times?
Lebensmittel Praxis In 1930, milk was filled into beverage cartons for the first time – today our households would be unthinkable without th...
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1 min read
Not an easy class: Generation Z
Bormann & Gordon anniversary study featured by www.jungezielgruppen.de Young people hold high appeal for branded goods manufacturers in ever...
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1 min read
The retail trade’s favourites: who scores with Chep & co?
Confectionery or drinks? Drinks or confectionery? Secondary placements in these two product groups are known to be particularly effective at...
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1 min read
Do customers in the forecourt bistro take the bait for branded snacks?
We know that customers – especially when they spend little time at the point of sale – like to rely on brands they know. „No experiments“ is...
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1 min read
Crowned: product newcomers with a lifestyle & coolness factor
In 2021 as well, Bormann & Gordon carried out a consumer survey on the winning products of the „Convenience Best“ ranking. The award honours...
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1 min read
Virtual Convenience Campus: forecourt shops are not yet exploiting the potential of new products
At the virtual MCS Convenience Campus, convenience experts exchanged views digitally on the image and sales opportunities that new products...
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1 min read
A strong double act: REWE and BORMANN & GORDON
REWE, one of the largest grocery retailers in Germany, and B&G, with 50 years of experience in running controlled market tests, are expandin...
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1 min read
The right mix makes the difference!
What used to be a repair workshop with a fuel pump and a shop has become today’s modern convenience store with a bistro and a fuel offer. As...
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1 min read
B&G knows what winning products need
From alcoholic drinks and impulse ice cream to cigarettes and sugar confectionery: year after year, „Convenience Shop“ and Lekkerland honour...
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1 min read
The future of packaging
Today customers not only have high expectations of products – their packaging plays an equally important role in the purchase decision. Alon...
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1 min read
The big coup is coming – opportunity or risk?
On-the-go supply and out-of-home consumption will gain considerably in importance over the coming years. With its latest acquisition, the RE...
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1 min read
Branded goods manufacturers need to show more flexibility
In an interview with PACKAGING 360°, Reiner Graul talks about the development of packaging and the challenges facing the packaging industry...
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1 min read
Costly temptations
With the „B&G Shopper Monitor“, the team at the consultancy Bormann & Gordon has been examining shopper behaviour in the German convenience...
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1 min read
Quo vadis convenience?
Reiner Graul, managing partner of the consultancy Bormann & Gordon, and „convenience shop“ editor-in-chief Hans Jürgen Krone set off on a to...
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1 min read
Shop des Jahres 2018 (Shop of the Year)
Once a year, the trade magazine „Convenience Shop“ honours pioneering concepts and business ideas from kiosks, forecourt shops, local conven...
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1 min read
e-Commerce: does it work for (ultra-)fresh food too?
The e-food market is considered difficult in Germany. Amazon is among the front runners, and some pilot projects such as Lidl and Kaufland h...
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1 min read
Convenience Best 2017
For the Convenience Best award, Lekkerland has once again filtered out the innovations and new listings of the past twelve months. Bormann &...
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1 min read
Reiner Graul in interview on „Opportunities in the forecourt shop business“
The competitive situation for forecourt shops has changed fundamentally. A conversation with Reiner Graul, managing partner of the consultan...
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1 min read
Placement in the behind-counter display - a recipe for success?
How many brands in the behind-counter display lead to maximum sales success? Every pharmacy asks itself this question, and many OTC manufact...
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