Industry tracking since 2008
POS Monitor Pharmacy
The established industry tracking for visible and self-selection ranges. Six times a year, in a fixed pharmacy panel, used by all relevant OTC companies.
- 1,000
- pharmacies in the panel
- 6×
- surveys per year
- 2008
- active in the pharmacy market
- 2015
- cooperation with IQVIA
What the monitor measures
B&G visits a fixed panel of pharmacies six times a year to assess the POS situation. The monitor follows a multi-client approach: you carry a fraction of the cost of your own survey and still receive a complete, comparable data basis.
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01
Complete survey of the entire visible range plus selected self-selection categories, based on the brands and product lines of the item master
-
02
Client-specific category reporting: your own brand evaluated against the category
-
03
Reporting at brand and product level
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04
Temporary secondary placements (displays) and window displays, captured holistically
What the results are used for
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Objective evaluation of placement performance (sales management)
How is my placement executed in granular data cuts, for example by:
- field sales regions
- partner pharmacies vs. non-partner pharmacies
- further splits on request
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Checking placement agreements (cooperations)
Measuring POS execution in pharmacy associations: have agreements been kept?
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Evaluate the sales impact
Together with IQVIA we link POS data with sales information (sub-panel).
Causal analyses such as facing elasticities are available as a special analysis or as the POS Monitor add-on POS Impact.
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Read trends across the years
Because the same panel has been surveyed since 2008, you get time series instead of snapshots.
How a wave runs
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01
Define participation
You register your brands and categories. Existing brands are available immediately; new brands are trained in the first survey wave and can usually* be reported from the second wave onwards.
*Depending on distribution level. At least 100 crops are required.
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02
Survey in the panel
Our field staff use an image recognition app to record the visible range, self-selection range and promotions in the panel pharmacies.
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03
Analysis
Via the image recognition and AI interface: national and regional results, compared with the previous wave and with competitors.
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04
Results
You receive the results in a client-specific Power BI dashboard.
Register for the next wave
Tell us which categories matter to you. We will come back with the dates of the next survey and the right scope.