Industries
What we work on
Eight categories, four decades of projects. Jump straight to your category or scroll through.
Beverages
We work for leading beverage suppliers in soft drinks, beer and spirits.
We actively consult top brands with regard to both cold and hot beverages.
Our range encompasses all the relevant channels: from retail food stores, specialized beverage and convenience stores (incl. gas stations) to “Out-of-Home” stores (gastronomy, quick service restaurants).
- Soft drinks
- Beer
- Spirits and liquors
- Hot beverages
Food
Our expertise in the Food sector encompasses categories such as confectionery, dairy products, cheese and other fresh and frozen products.
In addition, we also cover a number of categories in the Dried Foods line.
Although the focus here is on research in the retail food sector, we are able to leverage our expertise in other channels, such as gas stations or business catering.
- Confectionery
- Dairy products
- Cheese
- Fresh and chilled
- Frozen food
- Baby food
- Baked goods
- Ready meals
Tobacco
Bormann & Gordon works for various brands in the tobacco sector both abroad and in the domestic market.
We conduct promotions, test projects to optimize product lines, POS surveys and comprehensive shopper research projects for cigarettes and other tobacco products.
Near Food
Bormann & Gordon has been active in the Near Food market for a number of years.
Naturally we provide our services to all the relevant channels: food retailers, drugstores and department stores, and we conduct test measurements, shopper insights or category management with top clients in the sector.
- Fragrance
- Bodycare
- Cosmetics
- Household goods
- Stationery
Pharma & OTC
Bormann & Gordon has been active in the OTC pharmacy market since 2008, having initially started out with conducting surveys under the umbrella of POS Monitor Pharmacy.
Meanwhile we have extended our services to all relevant OTC companies who benefit from our POS Pharmacy reports.
Our partnership with IQVIA enables us to effectively evaluate the sales impact of various POS scenarios and produce valuable information to support the decision-making process.
Non Food
Bormann & Gordon has in recent years demonstrated that FMCG expertise can be successfully transferred to the Non-Food industry.
Both wholesalers and retailers receive an equally expert level of service.
- Glass, porcelain, ceramics
- Consumer Electronics (TV)
- Entertainment (Music)
- DIY products
- Fashion and textile
Service Sector & Media
Bormann & Gordon has successfully completed a number of projects in the area of Services & Media in recent years, which have included the analysis and evaluation of shelf couponing, POS media, POS TV and cash machines.
- Shelf couponing
- POS media
- POS TV
- Cash machines
Trade & Channels
A core area of expertise at Bormann & Gordon is our trade know-how. Working with retailers every day means our recommendations are grounded in practice.
We have also supported a number of retail companies on topics such as total store optimization and the evaluation of new shop concepts, right through to store assessment and inventory.
Your category is not listed?
Our methods transfer to almost any product group. Talk to us.