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Services

POS Consulting

We provide expert advice to retail & industry on all matters relating to the POS.

We provide expert advice to retail & industry on all matters relating to the POS.

One of our core competencies lies in advising our clients on the introduction and ongoing implementation of category management within the company:

  • In both industry and in retail
  • In all relevant channels
  • In the categories Food and Non-Food

Bormann & Gordon is also specialized in accompanying the category management process between retail and industry.

When providing consulting services in sales and marketing, our clients benefit from our extensive practical experience and our comprehensive expertise in POS research. We leverage this know-how when devising new market launch and POS concepts or when further developing tools to support sales control.

Focus areas

Category Management Consulting

Win-win-win: How industry & retail can increase their sales turnover when product groups are effectively targeted and tailored to customers’ needs. We will provide you with specific ‘how to’ recommendations.

Sales Intelligence & Promotion Efficiency

How you can benefit from our unique know-how, our experience in retail and shopper research, our co-operations with retail partners for sales control and our evaluation of promotion success.

Category Management Consulting

In category management, a product group is treated as a strategic business unit. Manufacturer and retailer work together in a co-operative process to optimise that group in line with customer needs.

  • We support you in introducing category management within your company.
  • We accompany CM projects and processes, either as an external support to your own CM team or as a fully responsible outsourcing category manager in the client project.

And of course we can

  • support the measurement of success in category management through pre and post studies in the form of shopper surveys
  • carry out professional and objective test evaluations, or
  • simply implement and monitor projects so that execution stays on track.

Sales Intelligence &
Promotion Efficiency

Sales Intelligence

Based on our experience in retail research and in all topics around the POS and sales, we support you in developing market entry concepts (new products, new channels) and in further developing sales areas and sales control instruments.

Promotion Efficiency

For many years we have been conducting shopper research and test projects to improve the efficiency of promotions. This gives us unique know-how about what works and what does not, plus benchmark values for putting results in context. Through our retail co-operations we can evaluate POS promotions using scanner data, interview shoppers and, for some years now, examine shopper behaviour before, during and after a promotion using loyalty card data.

More services

We know what works and what doesn‘t!

From Category Management Consulting to Sales Intelligence and Promotion Efficiency. Talk to us for professional advice.

Contact us