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POS Excellence Pharmacy

Recipes for success in pharmacy sales.

Since 2008 we have been campaigning for greater transparency in “Pharmacy POS-Optimization”. In addition to our established solution which tracks the POS at pharmacies (POS Monitor Pharmacy) together with our partner IQVIA™ we offer inspiring causal analyses and evaluate the impact of various POS executions on your brand sales.

2,500
pharmacies in the panel
4×
surveys per year
2008
active in the pharmacy market

POS Monitor Pharmacy

B&G visits a set group of pharmacies (some 2,500) four times a year to assess the POS situation:

  1. 01

    Which products are visibly offered on the shelf?

  2. 02

    What is the quality of placement like?

  3. 03

    Which advertising is visible?

The POS Monitor Pharmacy follows a multi-client approach and is used by all relevant OTC companies.

The results are used to

  • Control and evaluate the sales force organizations

    Results by sales territory

  • Measure POS executions in pharmacy associations

    In line with agreement? yes/no

Owing to the quality and stability of the data B&G has been able to continuously expand the number of participants over recent years.

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Special Analysis

Numerous special surveys which determine the situation at the POS and the implementation of promotions serve as the basis for detailed studies. By linking POS data with sales data we can derive optimal decisions regarding placement, such as placement width.

IQVIA

Pharmacy Shelf Placement

How the space behind the counter is built up, which variables decide the effect of a placement and how the visible range turns over the year.

Go to Pharmacy Shelf Placement

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