DE
ENPOS Excellence Pharmacy
POS Excellence Pharmacy
Since 2008 we have been campaigning for greater transparency in “Pharmacy POS-Optimization”. In addition to our established solution which tracks the POS at pharmacies (POS Monitor Pharmacy) together with our partner IQVIA™ we offer inspiring causal analyses and evaluate the impact of various POS executions on your brand sales.
POS Monitor Pharmacy
B&G visits a set group of pharmacies (some 2500) four times a year to assess the POS situation:
Which products are visibly offered on the shelf?
What is the quality of placement like?
Which advertising is visible?
The POS Monitor Pharmacy follows a multi-client approach and is used by all relevant OTC companies.
The results are used to:
Owing to the quality and stability of the data B&G has been able to continuously expand the number of participants over recent years.
Special Analysis
Numerous special surveys which determine the situation at the POS and the implementation of promotions serve as the basis for detailed studies. By linking POS data with sales data we can derive optimal decisions regarding placement, such as placement width etc.
