Services
POS Excellence Pharmacy
Recipes for success in pharmacy sales.
Since 2008 we have been working for greater transparency in “pharmacy POS optimisation”. Alongside our established tracking, the POS Monitor Pharmacy, we offer together with our partner IQVIA™ separate causal analyses (facing elasticities, category management analyses, promotion success measurement) to evaluate sales effects, and since 2026 the POS Monitor add-on POS Impact.
- The POS Monitor Pharmacy answers the question “How good is my placement?”
- The add-on POS Impact also answers the question “What sales do I achieve through the placement?”
- 1,000
- pharmacies in the panel
- 6×
- surveys per year
- 2008
- active in the pharmacy market
POS Monitor Pharmacy 2.0 (since 2023): image recognition based, data visualisation in a Power BI dashboard
Six times a year, every two months starting in February, B&G visits a fixed panel of pharmacies (n = 1,000) to assess the POS situation:
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01
Which products are visibly offered on the shelf?
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02
What is the quality of placement like?
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03
Which advertising is visible?
The POS Monitor Pharmacy follows a multi-client approach and is used by all relevant OTC companies.
The results are used to
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Control and evaluate the sales force organizations
Results by sales territory
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Measure POS executions in pharmacy associations
In line with agreement? yes/no
Owing to the quality and stability of the data B&G has been able to continuously expand the number of participants over recent years.
Get an update on the latest news on LinkedInAdd-on to the POS Monitor
POS Impact
In cooperation with IQVIA since 2026, data visualisation in a Power BI dashboard
Your entry into data-based evaluation of placement and sales.
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01
Fair share: is my brand placed in line with its market share?
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02
What uplift does a placement bring for my brand?
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03
How do placement quality and a promotion activation influence the sales of my brand?
The results serve for
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Current-state analysis
Where do the brand and its competitors stand today?
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Planning and implementation
Which targets and measures are realistic?
For your own field force
Managed IR Service Pharmacy
Use the trained POS Monitor engine and our quality management for your own field force visits.
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You want more granular data than the POS Monitor provides.
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You want to use your own field force for surveys.
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You want valid data without having to run the technology, quality management and data management yourself.
Talk to us about it.
Enquire about the Managed IR ServiceSpecial Analysis
Numerous special surveys which determine the situation at the POS and the implementation of promotions serve as the basis for detailed studies. By linking POS data with sales data we can derive optimal decisions regarding placement, such as placement width.
Pharmacy Shelf Placement
How the space behind the counter is built up, which variables decide the effect of a placement and how the visible range turns over the year.
Go to Pharmacy Shelf PlacementMore services
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POS Consulting
Category management implementation
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Shopper Research
Understanding decision and purchase behavior
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Controlled Store Test
From field experiment to basis for decision-making
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POS Audits
Analysis of current situation and opportunities for optimization
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Pharmacy Shelf Placement
What decides OTC sales behind the counter
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Fuel and Convenience
Shopper Monitor for gas stations & other special services
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AI & Data Platform
A continuous picture of the POS from scattered data
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Technologies & Measurement Methods
Footfall, dwell time, sales and image recognition
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Nothing quite fits?
We tailor projects to your question. Talk to us.
Start a project
We know what works and what doesn‘t!
From Category Management Consulting to Sales Intelligence and Promotion Efficiency. Talk to us for professional advice.
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