Services
Controlled Store Test
From field experiment to basis for decision-making.
Analysis of current situation
The controlled store test is a (real-life) field experiment under controlled conditions.
Aims
An in-store test provides us with a particularly sound basis for decision making from which we can reliably predict sales and market share or determine what the sales impact is.
Retail channels & co-operations
We have an excellent network of retail partners (with access to several thousand stores) which allows us to individually design the sample for each test project.
Food stores
- Large size (large retail unit)
- Medium size (medium retail unit)
- Small size
Specialist stores
- Beverage stores
- Drugstores
- Department stores
- Pharmacies
- Do-it-Yourself (DIY) stores
Convenience / Out-of-Home
- Gas stations (street / motorway)
- Kiosks (frequency / season)
- Company canteens
- Bakers
- Vending
- Trendy “In” catering venues
One-stop-shop
We offer a full service including managing retailer agreements, required listings, test product logistics (if necessary), placement of the products on the shelf or in second placements, re-ordering and test controls in the stores. We then analyze the results using the available scanner data.
As an acknowledged and objective partner for retailers our tests are valued by all market players.
Important
As an external service provider and neutral link between industry and retail we also obtain sensitive competitor data which is used in our tests. In combining the data of several retail partners the data is made anonymous and therefore does not infringe any antitrust laws.
Complementary research
The quantitative tests are usually supplemented by further research modules:
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01
Shopper surveys at the POS (in test stores)
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02
Loyalty Card Analysis
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03
Interviewing of sales staff, store and department managers
More services
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POS Consulting
Category management implementation
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Shopper Research
Understanding decision and purchase behavior
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POS Audits
Analysis of current situation and opportunities for optimization
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POS Excellence Pharmacy
Recipes for success in pharmacy sales
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Pharmacy Shelf Placement
What decides OTC sales behind the counter
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Fuel and Convenience
Shopper Monitor for gas stations & other special services
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Nothing quite fits?
We tailor projects to your question. Talk to us.
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We know what works and what doesn‘t!
From Category Management Consulting to Sales Intelligence and Promotion Efficiency. Talk to us for professional advice.
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