Services
Controlled Store Test
From field experiment to basis for decision-making.
An objective real-life basis
The controlled store test is a (real-life) field experiment under controlled conditions.
Aims
An in-store test provides us with a particularly sound basis for decision making from which we can reliably predict sales and market share or determine what the sales impact is.
Retail channels & co-operations
We have an excellent network of retail partners which allows us to design the sample individually for each test project. Around 400 partner stores are available to us for controlled store tests.
Food stores
- Large size (large retail unit)
- Medium size (medium retail unit)
- Small size
Specialist stores
- Beverage stores
- Drugstores
- Department stores
- Pharmacies
- Do-it-Yourself (DIY) stores
Convenience / Out-of-Home
- Gas stations (street / motorway)
- Kiosks (frequency / season)
- Company canteens
- Bakers
- Vending
- Trendy “In” catering venues
One-stop-shop
We offer a full service including managing retailer agreements, required listings, test product logistics (if necessary), placement of the products on the shelf or in second placements, re-ordering and test controls in the stores. We then analyze the results using the available scanner data.
As an acknowledged and objective partner for retailers our tests are valued by all market players.
Important
As an external service provider and neutral link between industry and retail we also obtain sensitive competitor data which is used in our tests. In combining the data of several retail partners the data is made anonymous and therefore does not infringe any antitrust laws.
Complementary research
The quantitative tests are usually supplemented by further research modules:
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01
Shopper surveys at the POS (in test stores)
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02
Interviews with sales staff, store and department managers
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03
Footfall measurement at the test placement using infrared counters
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04
Dwell time measurement using a 3D camera
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05
Real-time sales tracking via beacon, with a dashboard from day 1
Results from test projects
What our tests show
Measured sales effect from completed test projects, anonymised at category level.
- Classic communication materials at the shelf
- 0 to +60%
- Digital communication at the shelf
- 0 to +70%
- Placement aids and pushers
- +12 to +57%
- Additional placement in the fast lane: beverages +22%, snacks +56%
- +22% / +56%
The range shows what matters: not every measure works. That is exactly why we measure first.
More services
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POS Consulting
Category management implementation
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Shopper Research
Understanding decision and purchase behavior
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POS Audits
Analysis of current situation and opportunities for optimization
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POS Excellence Pharmacy
Recipes for success in pharmacy sales
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Pharmacy Shelf Placement
What decides OTC sales behind the counter
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Fuel and Convenience
Shopper Monitor for gas stations & other special services
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AI & Data Platform
A continuous picture of the POS from scattered data
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Technologies & Measurement Methods
Footfall, dwell time, sales and image recognition
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