Services
POS Surveys
Analysis of the current situation and identification of opportunities for optimization.
We carry out POS surveys to analyze the CURRENT situation of your product presentation at the point of sale (POS) and use these as the basis to identify optimization potential (by retail client), for example, with regard to primary placement, promotion execution and product availability.
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Out-of-stock surveys
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Facing surveys
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Sales implementation surveys
B&G Field Experience
30,000
store visits a year
The main factors for the success of these surveys are neither hard- nor software but rather a refined survey concept (including optimized procedures and consistent and clear definitions), trained staff and effective supervisory structures for field control and data processing.
POS Trackings
Promotion / POS-Execution Tracking
Marketing objectives should be implemented at the POS for maximum sales impact. Through our surveys we can identify the execution status and further potential for action, e.g. environment of placing a product, order in the shopping path or double facings.
- In food stores
- In discounters
- In “out-of-home” channels
Out-of-stock Tracking
Out-of-stock products on the shelf translate into sales losses for the retailer and for industry. If a product is not available, the customer often buys nothing at all.
Therefore, it is of upmost importance to know the potential of your products. We are able to make precise and targeted improvements in product availability by undertaking client based investigations to determine in which stores gaps in the supply of your product lines exist.
Secondary placement tracking
Monthly tracking of all secondary placements in the confectionery market at category and brand level, with management KPIs such as distribution and market shares (Chep) by location and customer.
A joint product with POSpulse.
Image recognition
Image Recognition
Since 2022 we have been capturing assortments holistically using image recognition.
We deliver the entire data process from a single source: image database, control of the machine learning systems, quality control and data management. We provide the results in the Power BI tool or in your CRM.
The survey is carried out either by B&G or by your own field force using our photo app.
- 2022
- image recognition in use since
- > 6,000
- items in the image database
- > 20,000
- surveys per year
More services
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POS Consulting
Category management implementation
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Shopper Research
Understanding decision and purchase behavior
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Controlled Store Test
From field experiment to basis for decision-making
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POS Excellence Pharmacy
Recipes for success in pharmacy sales
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Pharmacy Shelf Placement
What decides OTC sales behind the counter
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Fuel and Convenience
Shopper Monitor for gas stations & other special services
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AI & Data Platform
A continuous picture of the POS from scattered data
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Technologies & Measurement Methods
Footfall, dwell time, sales and image recognition
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We know what works and what doesn‘t!
From Category Management Consulting to Sales Intelligence and Promotion Efficiency. Talk to us for professional advice.
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