4 min read
Self-checkout in the shop: what stays on the shelf
At one German forecourt site, roughly one in ten transactions already runs through a self-checkout. SCO speeds up the ti...
Read more
At the point of sale since 1972
We know what works at the shelf.
One of the leading consultancy and research companies in POS and shopper research, and part of the essentiq group since 2024.
Bormann & Gordon
Consultancy
One of the leading consultancy and research companies in POS and shopper research.
We provide professional and competent advice for industry & retail
on all matters relating to the POS and to shoppers. Not only do we offer specialist know-how in the retail sector but also in the pharmacy and convenience channels.
We generate shopper insights to identify opportunities regarding the “shopper at the POS”. Our professional surveys reveal ways to optimally improve POS implementation.
We quantify how sales are impacted
by changes to a product, placement or promotion in the real-life context of controlled store tests.
Our core team of 13 people in Bad Homburg is supported nationwide by around 100 freelancers who work for B&G directly at the POS.
Services
What we do for you
-
POS Consulting
Category management implementation
Learn more
-
Shopper Research
Understanding decision and purchase behavior
Learn more
-
Controlled Store Test
From field experiment to basis for decision-making
Learn more
-
POS Audits
Analysis of CURRENT situation and identification of opportunities for optimization
Learn more
-
POS Excellence Pharmacy
Recipes for success in pharmacy sales
Learn more
-
Fuel and Convenience
Shopper Monitor for gas stations & other special services
Learn more
-
AI & data platform
A continuous picture of the POS from scattered data
Learn more
-
Technologies & measurement methods
Footfall, dwell time, sales and image recognition
Learn more
-
Pharmacy shelf placement
What decides OTC sales behind the counter
Learn more
Why Bormann & Gordon
Why Bormann & Gordon
- 1972
- at the point of sale since
- 113
- core team and field organisation
- 4P
- Product, Placement, Promotion, Price
Long-standing expertise
Since 1972 we have been using up-to-date methods and know-how to optimise your brand success at the POS, covering all four P’s: product, placement, promotion and price.
Excellent networks
Relationships built on trust and close contact to retail and industry form the basis for our proven project success.
Market recognition
Our acknowledged quality and objectivity ensure results that are highly accepted by retail and industry alike.
Results from test projects
What our tests show
Measured sales effect from completed test projects, anonymised at category level.
- Classic communication materials at the shelf
- 0 to +60%
- Digital communication at the shelf
- 0 to +70%
- Placement aids and pushers
- +12 to +57%
- Additional placement in the fast lane: beverages +22%, snacks +56%
- +22% / +56%
The range shows what matters: not every measure works. That is exactly why we measure first.
Go to controlled store testsChannels and categories
Professional Partner with expertise in category management and diverse channels
Our range of expertise is wide, spanning pharmacies, drugstores, retail food stores and gas stations.
Latest
What we are working on
Networks and partnerships
We know what works and what doesn‘t!
From Category Management Consulting to Sales Intelligence and Promotion Efficiency. Talk to us for professional advice.
Start a project