Archive
Studies and downloads
Ongoing study programmes and publications from five decades of POS research. Search by keyword, for instance by channel, type or year.
Current studies
What we are researching right now
Ongoing study programmes and multi-client studies you can join now. The archive of earlier publications follows below.
Multi-client studies open for booking
Participation prices are available on request.
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Results available
Secondary Placement Potential Study 2026
300 stores in classic grocery retail, four banners, three store formats. For the first time absolute display locations per store instead of abstract percentages.
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Running, results 11/2026
Retail Cooler Potential Test
Six stores at Edeka and REWE, around 1,800 cooler facings, 16 weeks of SKU-level measurement using pusher and beacon technology.
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Fieldwork completed
Space Productivity Analysis 2026
40 stores nationwide, half Edeka and half REWE. Sales value and volume per shelf metre by category, segment and top brand.
Ongoing study programmes
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2024
B&G Display Study
Retailer and shopper survey on displays and secondary placements.
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2025
B&G Self-Checkout Study
Retailer and shopper survey on self-checkouts: experiences, perceptions, facts.
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ongoing
B&G Shopper Monitor Petrol Stations
Shopper insights on behaviour and trends in petrol station shops, since 2004.
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2025
B&G Retail Media Study
Retailer and shopper survey on the perception and appeal of retail media.
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2025
B&G Smart Stores Study
Shopper test of different smart store concepts.
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2026
B&G Pharmacy Advertising Materials Study
Ten-year trend in advertising materials in pharmacies.
Studies and downloads
results
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Study 2016
Category management in pharmacies
Pharmacy & OTC 3 min read
Two-day GS1 seminar on the pharmacy assortment: open and behind-counter display, placement in the dispensary, sales promotion and the eight steps of the ECR category management process.
Open PDF · 1902 KB
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Press 2016
The power of the customer
Convenience & gas station 4 min read
Two hundred gas station customers interviewed live about the Convenience Best winners: awareness, purchase experience and the question of which launch really convinces at the shelf.
Open PDF · 107 KB
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Press 2016
A new comfort zone
Food retail 5 min read
Pilot project in six Edeka stores: category signage, a wood finish and customer guidance make the frozen aisle warmer and deliver two percent more sales than the region.
Open PDF · 287 KB
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Press 2015
Convenience Best
Convenience & gas station 10 min read
Lekkerland and Convenience Shop pick the ten best product launches of the year. B&G then asks shop customers which innovation features really count at the shelf.
Open PDF · 9575 KB
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Study 2015
A new comfort zone
Food retail 2 min read
Snacks in their own block, sorted by brand and placed next to hard and sliced cheese: a three-month test in 20 stores lifted segment sales by 20 percent.
Open PDF · 1961 KB
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Study 2015
Convenience Best
Food retail 6 min read
The snacking trend in the chiller cabinet: why cheese snacks are growing, what shoppers expect at the shelf and how manufacturers and retailers align the placement.
Open PDF · 958 KB
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Study 2014
Megatrend convenience
Convenience & gas station 2 min read
The standard work on shopper behaviour at gas stations, drawn from more than ten years of research in the convenience channel: shopper types, occasions, assortment, placement and pricing.
Open PDF · 337 KB
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Press 2014
Convenience Best
Convenience & gas station 5 min read
Fewer than half of gas station visitors come to refuel. The Megatrend Convenience study shows who only shops, how planned those purchases are and where the sales drivers lie.
Open PDF · 1195 KB
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Press 2014
The power of the customer
Convenience & gas station 3 min read
Interview with Reiner Graul on the Mars top-seller study: a tidy, deliberately placed range triggers more impulse purchases than a maximum assortment at the checkout.
Open PDF · 201 KB
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Press 2014
A new comfort zone
Pharmacy & OTC 5 min read
Press release on the cooperation: the POS Monitor Pharmacy measures placement and promotional material in the dispensary and reveals efficiency potential for manufacturers and pharmacies.
Open PDF · 153 KB
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Press 2013 EN
Convenience Best
Cross-channel 3 min read
Case study from p&a international market research: 40 surveyors measure placement in some 500 stores using tablets. Instead of a two-week wait, the data is available immediately.
Open PDF · 1620 KB
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Method 2012
Shopper Research Toolbox
Cross-channel 2 min read
The modular toolkit for shopper studies: focus groups, accompanied shopping, interviews and observation at the POS, trade surveys and non-buyer analysis, combined qualitatively and quantitatively.
Open PDF · 635 KB
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Study 2012
Packaging innovation at the POS
Cross-channel 2 min read
Validation in the real market: the sales effects predicted for a new pack in the B&G test match the Nielsen figures measured in retail later on.
Open PDF · 279 KB
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Press 2012
The power of the customer
Convenience & gas station 4 min read
Fresh food at the gas station: 33 percent of respondents would buy salads and hot meals there. The Shopper Monitor shows expectations, barriers and the potential of the bistro area.
Open PDF · 1433 KB
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Study
Convincing POS solution
Food retail 3 min read
Shopper and retailer survey on the edding POS shop: 94 percent of consumers and 81 percent of retailers rate it positively, 91 percent quickly find what they are looking for.
Open PDF · 366 KB
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