Studies and downloads

Studies and downloads

• Company 2022 EN

  Bormann & Gordon company presentation

  Cross-channel · 4 min read

  The English short presentation: services, channels and the approach to POS and shopper research.

  Open PDF · 1065 KB

• Company 2018

  B&G short profile

  Cross-channel · 4 min read

  Short profile 2018 with two case studies: block placement of cheese snacks with up to 20 percent more sales, and the Europe-wide test of the edding shelf presentation.

  Open PDF · 855 KB

• Study 2016

  Category management in pharmacies

  Pharmacy & OTC · 3 min read

  Two-day GS1 seminar on the pharmacy assortment: open and behind-counter display, placement in the dispensary, sales promotion and the eight steps of the ECR category management process.

  Open PDF · 1902 KB

• Press 2016

  The power of the customer

  Convenience & gas station · 4 min read

  Two hundred gas station customers interviewed live about the Convenience Best winners: awareness, purchase experience and the question of which launch really convinces at the shelf.

  Open PDF · 107 KB

• Press 2016

  A new comfort zone

  Food retail · 5 min read

  Pilot project in six Edeka stores: category signage, a wood finish and customer guidance make the frozen aisle warmer and deliver two percent more sales than the region.

  Open PDF · 287 KB

• Press 2015

  Convenience Best

  Convenience & gas station · 10 min read

  Lekkerland and Convenience Shop pick the ten best product launches of the year. B&G then asks shop customers which innovation features really count at the shelf.

  Open PDF · 9575 KB

• Study 2015

  Cheese snacks: block placement

  Food retail · 2 min read

  Snacks in their own block, sorted by brand and placed next to hard and sliced cheese: a three-month test in 20 stores lifted segment sales by 20 percent.

  Open PDF · 1961 KB

• Study 2015

  Cheese snacks: well placed

  Food retail · 6 min read

  The snacking trend in the chiller cabinet: why cheese snacks are growing, what shoppers expect at the shelf and how manufacturers and retailers align the placement.

  Open PDF · 958 KB

• Company 2014

  B&G company introduction

  Cross-channel · 8 min read

  The detailed 2014 profile: fields of work from pricing to placement optimisation, the history since the founding in 1972 and the 360-degree analysis of the point of sale.

  Open PDF · 2288 KB

• Study 2014

  Megatrend convenience

  Convenience & gas station · 2 min read

  The standard work on shopper behaviour at gas stations, drawn from more than ten years of research in the convenience channel: shopper types, occasions, assortment, placement and pricing.

  Open PDF · 337 KB

• Press 2014

  Refuelling as a side issue?

  Convenience & gas station · 5 min read

  Fewer than half of gas station visitors come to refuel. The Megatrend Convenience study shows who only shops, how planned those purchases are and where the sales drivers lie.

  Open PDF · 1195 KB

• Press 2014

  Less brings more

  Convenience & gas station · 3 min read

  Interview with Reiner Graul on the Mars top-seller study: a tidy, deliberately placed range triggers more impulse purchases than a maximum assortment at the checkout.

  Open PDF · 201 KB

• Press 2014

  Cooperation with IMS Health

  Pharmacy & OTC · 5 min read

  Press release on the cooperation: the POS Monitor Pharmacy measures placement and promotional material in the dispensary and reveals efficiency potential for manufacturers and pharmacies.

  Open PDF · 153 KB

• Press 2013 EN

  Mobile market research

  Cross-channel · 3 min read

  Case study from p&a international market research: 40 surveyors measure placement in some 500 stores using tablets. Instead of a two-week wait, the data is available immediately.

  Open PDF · 1620 KB

• Method 2012

  Shopper Research Toolbox

  Cross-channel · 2 min read

  The modular toolkit for shopper studies: focus groups, accompanied shopping, interviews and observation at the POS, trade surveys and non-buyer analysis, combined qualitatively and quantitatively.

  Open PDF · 635 KB

• Study 2012

  Packaging innovation at the POS

  Cross-channel · 2 min read

  Validation in the real market: the sales effects predicted for a new pack in the B&G test match the Nielsen figures measured in retail later on.

  Open PDF · 279 KB

• Press 2012

  Fresh at the pump

  Convenience & gas station · 4 min read

  Fresh food at the gas station: 33 percent of respondents would buy salads and hot meals there. The Shopper Monitor shows expectations, barriers and the potential of the bistro area.

  Open PDF · 1433 KB

• Study

  Convincing POS solution

  Food retail · 3 min read

  Shopper and retailer survey on the edding POS shop: 94 percent of consumers and 81 percent of retailers rate it positively, 91 percent quickly find what they are looking for.

  Open PDF · 366 KB

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