Services
Fuel and Convenience
Shopper Monitor for gas stations and other special services.
In addition to our core services, we would like to highlight our sector-specific areas of expertise.
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Gas Station / Convenience
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Inventory
B&G shopper monitor gas station
The B&G shopper monitor gas station is the data basis in the sector when it comes to shopper behaviour at gas stations.
Since 2004 B&G has been measuring consumer behavior at gas stations and so has created a unique platform for retail and industry to agree on a consistent set of data on market events and trends in the gas station market.
We use this tool not only to present long-term trends in the use of gas stations, but also to generate category related shopper data which we provide to all participants of the multi-client study.
The quality of the information results from the combination of research modules
- Approx. 2,000 consumer interviews (at the POS) and approx. 2,000 consumer interviews online (representative)
- Interviewing of gas station operators
In addition, the study is supplemented by a representative population survey to be able to better portray the attitudes of “light customers” (occasional shoppers) and possible barriers to usage.
- 2004
- measuring consumer behaviour at gas stations
- 2 × 2,000
- consumer interviews at the POS and online
Inventory
The complete inventory of retail stores as the basis for process optimization in retailing is a specialist area in which we operate both at home and abroad.
Our services
- 01 Planning of the inventory process
- 02 Test inventory
- 03 Supply and training of staff for inventory
- 04 Resource planning and supervision of data collectors
- 05 Data and plausibility check
- 06 Preparation and transfer of data
More services
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POS Consulting
Category management implementation
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Shopper Research
Understanding decision and purchase behavior
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Controlled Store Test
From field experiment to basis for decision-making
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POS Audits
Analysis of current situation and opportunities for optimization
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POS Excellence Pharmacy
Recipes for success in pharmacy sales
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Pharmacy Shelf Placement
What decides OTC sales behind the counter
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AI & Data Platform
A continuous picture of the POS from scattered data
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Technologies & Measurement Methods
Footfall, dwell time, sales and image recognition
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