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Services

Fuel and Convenience

Shopper Monitor for gas stations and other special services.

In addition to our core services, we would like to highlight our sector-specific areas of expertise.

  • Gas Station / Convenience

  • Inventory

B&G shopper monitor gas station

The B&G shopper monitor gas station is the data basis in the sector when it comes to shopper behaviour at gas stations.

Since 2004 B&G has been measuring consumer behavior at gas stations and so has created a unique platform for retail and industry to agree on a consistent set of data on market events and trends in the gas station market.

We use this tool not only to present long-term trends in the use of gas stations, but also to generate category related shopper data which we provide to all participants of the multi-client study.

The quality of the information results from the combination of research modules

  • Approx. 2,500 consumer interviews p.a. (at the POS)
  • Interviewing of gas station operators

In addition, the study is supplemented by a representative population survey to be able to better portray the attitudes of “light customers” (occasional shoppers) and possible barriers to usage.

2004
measuring consumer behaviour at gas stations
2,500
consumer interviews per year at the POS

Inventory

The complete inventory of retail stores as the basis for process optimization in retailing is a specialist area in which we operate both at home and abroad.

Our services

  • 01 Planning of the inventory process
  • 02 Test inventory
  • 03 Supply and training of staff for inventory
  • 04 Resource planning and supervision of data collectors
  • 05 Data and plausibility check
  • 06 Preparation and transfer of data

More services

We know what works and what doesn‘t!

From Category Management Consulting to Sales Intelligence and Promotion Efficiency. Talk to us for professional advice.

Contact us