AI & data platform
From scattered data to a continuous picture of the point of sale
With the AI-supported data platform of our partner Synthexa, we bring surveys, trackings and studies together into a shared basis for your decisions at the POS.
Starting point
POS data comes from many places
In-store surveys, ongoing trackings, sales data and interviews: each source delivers valuable answers and follows its own format. Until now, an overall picture was assembled by hand, carried by the knowledge of a few experts.
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Separate sources
Surveys, trackings and studies sit in different systems.
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Inconsistent formats
Tables, exports and reports each follow their own structure.
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Figures alongside text
Structured KPIs sit alongside comments, notes and open answers.
What Synthexa delivers
One AI-supported platform for all POS data
Synthexa brings the data together on a shared platform and makes KPIs and free text analysable together. The analysis becomes repeatable and traceable, and it rests on the platform instead of on individual experts.
- All sources brought together on one platform
- KPIs and free text analysed together
- Analyses that can be repeated at any time
Use cases
Where the platform works at the point of sale
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Assortment analyses
Which items are placed where, and how does the assortment develop over time? Survey data from many stores adds up to a comparable picture.
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Space and placement evaluation
Placements, facings and secondary placements can be evaluated across channels, customers and regions.
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Analysis of ongoing trackings
New survey waves flow in continuously, keeping the picture of the point of sale up to date.
The platform accelerates. Responsibility stays with us.
The AI takes care of merging and preparing the data. Our experts put the results into context and derive recommendations for your work at the shelf.
- Fieldwork
- Our field organisation collects the data at the POS.
- Methodology
- We define what is measured and how.
- Interpretation
- We put the results into context and translate them into action.
More services
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POS Consulting
Category management implementation
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Shopper Research
Understanding decision and purchase behavior
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Controlled Store Test
From field experiment to basis for decision-making
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POS Audits
Analysis of current situation and opportunities for optimization
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POS Excellence Pharmacy
Recipes for success in pharmacy sales
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Pharmacy Shelf Placement
What decides OTC sales behind the counter
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Fuel and Convenience
Shopper Monitor for gas stations & other special services
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Technologies & Measurement Methods
Footfall, dwell time, sales and image recognition
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Nothing quite fits?
We tailor projects to your question. Talk to us.
Start a project
Let’s talk about your POS data
In a short meeting we show you how your existing data comes together on the platform and which questions it can answer.
Start a project