Technologies & measurement methods
Footfall, dwell time, sales, assortment and subconscious purchase criteria: these methods make the impact at the point of sale measurable.
Each method answers its own question. In controlled store tests we combine them so that effect and cause can be clearly separated.
How many people pass the test placement?
Infrared counters at the test placement record footfall, usually with a baseline measurement before the test starts.
How long do shoppers stop at the placement?
A 3D camera above the test placement records the average dwell time to the second.
What sells while the test is running?
Beacon technology at the shelf reports sales online, around the clock.
What is actually on the shelf?
Managed image recognition with a photo app: shelf photos become structured assortment data.
Which criterion decides subconsciously?
Reaction time measurement determines the subconscious weight of purchase decision criteria.
Results from test projects
Measured sales effect from completed test projects, anonymised at category level.
The range shows what matters: not every measure works. That is exactly why we measure first.
Go to controlled store testsCategory management implementation
Understanding decision and purchase behavior
From field experiment to basis for decision-making
Analysis of current situation and opportunities for optimization
Recipes for success in pharmacy sales
What decides OTC sales behind the counter
Shopper Monitor for gas stations & other special services
A continuous picture of the POS from scattered data
We tailor projects to your question. Talk to us.
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We put together the methods for your test project and show you what they can prove.
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