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Beverages
We work for leading beverage suppliers for the following product groups:
- Alcoholic beverages
- Beer
- Spirits/liquors
We actively consult top brands with regard to both cold and hot beverages.
Our range encompasses all the relevant channels: from retail food stores, specialized beverage and convenience stores (incl. gas stations) to “Out-of-Home” stores (gastronomy, quick service restaurants).
Our services:
- Planning of the inventory process
- Test inventory
- Supply and training of staff for inventory
- Resource planning and supervision of data collectors
- Data /plausibility check
- Preparation and transfer of data
Food
Our expertise in the Food sector encompasses a variety of categories, including
- Confectionery
- Dairy products
- Cheese
- and other fresh and frozen products
In addition, we also cover a number of categories in the Dried Foods line:
- Frozen food
- Baby food
- Baked goods
- Ready meals
Although the focus here is on research in the retail food sector, we are able to leverage our expertise in other channels, such as gas stations or business catering.
Tobacco
Bormann & Gordon works for various brands in the tobacco sector both abroad and in the domestic market. We conduct promotions, test projects to optimize product lines, POS surveys and comprehensive shopper research projects for cigarettes and other tobacco products.
Near Food
Bormann & Gordon has been active in the Near Food market for a number of years:
- Fragrance
- Bodycare
- Cosmetics
- Household goods
- Stationery
Naturally we provide our services to all the relevant channels: food retailers, drugstores, and department stores and we conduct test measurements, shopper insights or category management with top clients in the sector.
Pharma & OTC
Bormann & Gordon has been active in the OTC pharmacy market since 2008. Having initially started out with conducting surveys under the umbrella of POS Monitor Pharmacy, the number of clients has steadily grown and meanwhile we have extended our services to all relevant OTC companies who benefit from our POS Pharmacy reports.
Our partnership with QuintilesIMS enables us to effectively evaluate the sales impact of various POS scenarios and produce valuable information to support the decision-making process.
Non Food
Bormann & Gordon has in recent years demonstrated that FMCG expertise can be successfully transferred to the Non-Food industry.
Our broad Non-Food expertise is evidenced by projects in the following areas where both wholesalers and retailers receive an equally expert level of service.
- Glass/porcelain/ceramics
- Stationery
- Consumer Electronics (TV)
- Entertainment (Music)
- DIY Products
- Fashion/ Textile
Services & Media
Bormann & Gordon has successfully completed a number of projects in the area of Services & Media in recent years, which have included the analysis and evaluation of
- Shelf Couponing
- POS Media
- POS TV
- Cashpoints/ATM
Trade & Channels
Our core competency at Bormann & Gordon is our know-how in the retail market. Our daily contact with retail partners ensures we deliver recommendations which are easily translated into practice!
We also demonstrate extensive experience in supporting retail companies on topics ranging from complete store optimization, evaluation of new store concepts to the assessment of store branches and inventory.
