Pharmacy information

Since 2008, and since 2014 in cooperation with IQVIA, Bormann & Gordon has offered an analysis instrument covering the relevant criteria for over-the-counter medicines.

This long-term, nationwide and representative study records and continuously evaluates the presence of selected brands in the visible range, over-the-counter sales and self-selection range.

We have changed the survey process so that the time our staff spend in your pharmacy is considerably shorter. This is possible because product recording and pack counting are automated: products no longer have to be searched for, identified and counted individually.

The automation runs on an image recognition system that identifies and counts relevant packs from photographs of shelf and display placements, via an app on our field staff tablet.

By taking part, your pharmacy is automatically covered by panel confidentiality. We guarantee that neither your address data nor the exact survey results are passed to third parties or used for any purpose other than the one described. The process is GDPR compliant.

The image data is collected and used exclusively for automated identification and counting and has no other purpose. The collected data is output as text and figures, as before. Images are retained for audit purposes for two months and are then deleted automatically.

Your data is aggregated anonymously at regional and national level with data from other participating pharmacies, and these results are passed to our clients in the pharmaceutical industry. Conclusions about an individual pharmacy are not possible.

If you are interested, we will make placement information available to you online free of charge.