A strong double act: REWE and BORMANN & GORDON
by Reiner Graul
REWE, one of the largest grocery retailers in Germany, and B&G, with 50 years of experience in running controlled market tests, are expanding their partnership! From August 2020, manufacturers will benefit from new testing options and innovative analysis capabilities. All the key information at a glance is available here to download. (PDF „Koop_Rewe-BG“).
Test market partnership with a focus on new product tests from August 2020
• More than 50 REWE test stores from different regions
• In addition to new product tests, also measurement of packaging and range changes, placement and pricing alternatives
Excellent shopper insights
• REWE achieves very high turnover penetration with its loyalty card
• Extensive analysis options such as penetration, repeat, overlap, segmentations, parallel purchase, pre-purchase, trial&repeat and much more
Your benefits
• Tests carried out across REWE stores / involvement of REWE category management
• Many analysis options on a valid data base
• B&G as your central point of contact / full service including listing arrangements for the test product!