The right mix makes the difference!
by Reiner Graul
What used to be a repair workshop with a fuel pump and a shop has become today’s modern convenience store with a bistro and a fuel offer. As trendsetters in the convenience market, petrol stations and their operators have been setting standards for the future for years. Which concepts appeal to shoppers, which factors are decisive for success and whether the offers are economically viable for their operators – these questions have long been part of the research field of the consultancy Bormann & Gordon. Read here how Reiner Graul, in his contribution to the anniversary issue „25 Jahre CONVENIENCE SHOP“, examines the complicated mix of success factors that the petrol station of the future has to balance: