The retail trade’s favourites: who scores with Chep & co?
by Reiner Graul
Confectionery or drinks? Drinks or confectionery? Secondary placements in these two product groups are known to be particularly effective at driving additional sell-out. But which impulse category and which brands are ahead with retail partners when it comes to awarding the most attractive promotional space and the number of Cheps placed?
For four weeks (weeks 21-24/2021), POSpulse tracked secondary placements in 192 stores – the team at Bormann & Gordon analysed the data in detail against various KPIs and made some fascinating discoveries.
Did you know?
• Which drinks brands made it into the top 5 for secondary placement?
• Which confectionery brand was present with a display in 100% of the Globus stores visited?
• Who achieves the largest placements? Who occupies the prime locations in store?
All the answers and many more results can be found here: