The fascinating journey of convenience stores: from filter coffee to the high-priced health bar. And what next?
by Reiner Graul
Reiner Graul, convenience expert at Bormann & Gordon, looks back on 25 years full of shopping trends in c-stores. The sector has developed from beef sausages and filter coffee to premium coffee specialities and snacks.
But what does the convenience future look like when the petrol station loses importance as electric mobility increases?
Success factors were and remain strong brands, appealing yet functional packaging, and reasonable prices too. In future it will be even more a matter of presenting an attractive offer in an appealing setting … and of reviving the impulse purchases that declined during the Corona pandemic.
Read the full interview with Reiner Graul on trend developments at the petrol station point of sale, and his forecasts, here.