Not an easy class: Generation Z
by Reiner Graul
Bormann & Gordon anniversary study featured by www.jungezielgruppen.de
Young people hold high appeal for branded goods manufacturers in every sector. At the same time, this target group is particularly self-confident, choosy and critical in its (purchasing) decisions. That poses a number of challenges for product developers, marketing managers and media decision-makers, but also for the retail trade, when it comes to the shopping experience, the product range and the payment options of tomorrow.
We took a close look at what those challenges are, and at which trends will open up new opportunities in future, in our B&G anniversary study „Food & Beverage Shopping der Generation Z für zuhause und unterwegs“ (Generation Z food and beverage shopping at home and on the go), in order to understand what makes young people between 16 and 29 tick today.
We are delighted that www.jungezielgruppen.de, the specialist portal for school, youth and student marketing, has featured our anniversary study on its blog.
Read the article here: