Knowledge is power. Even when it comes to display success.
by Reiner Graul
How do you win the secondary placement battle against the competition in grocery retail? By knowing exactly how well your displays are executed and how they perform at the point of sale. That is precisely where the "Secondary Placement Online Tracker" helps. Developed by POSpulse and Bormann & Gordon, this powerful tool opens up entirely new options for analysis and control for manufacturers and the retail trade.
Because: a community of around 600,000 users who are out and about in retail provides photos of secondary placements with location and time information. This data is coded and quantified by analysts in order to assess the execution quality and the actual impact of the displays. The results are then available in real time in the dashboard.
The tool started in the confectionery segment and is already delivering fascinating insights and benchmarks on display performance.
Read the full article here to find out what those are and in which further categories revealing display data will soon be collected.