Virtual Convenience Campus: forecourt shops are not yet exploiting the potential of new products

At the virtual MCS Convenience Campus, convenience experts exchanged views digitally on the image and sales opportunities that new products offer forecourt shops. 

Bormann & Gordon managing director Reiner Graul presented results from the recurring customer analysis at the petrol station point of sale, which make it clear that shoppers tend not to perceive the petrol station as an innovation channel. 

Yet operators of forecourt shops largely agree that refreshing the range – especially with new products – can noticeably boost impulse business.

Read here what matters most if this potential is to be used effectively.