B&G knows what winning products need

From alcoholic drinks and impulse ice cream to cigarettes and sugar confectionery: year after year, „Convenience Shop“ and Lekkerland honour the most successful newcomer products on the shelves in 13 product groups with the „CONVENIENCE BEST“ award. 

Ever since the award has existed, Bormann & Gordon has supported it with customer surveys on the winning products. The consultancy from Bad Homburg therefore knows exactly what a true winner on the shelf needs in order to see off the competition, and which factors will receive even more attention from customers in future. Read more in the interview with B&G managing director Reiner Graul – here.