From app to sales growth: SPOTR brings transparency to secondary placement performance

In a world in which there is a dedicated app for almost every task – from the digital babysitter to the automatic product name generator – SPOTR is revolutionising the analysis of secondary placements in retail. 

Developed by POSpulse and Bormann & Gordon, SPOTR uses its app community of 600,000 members to systematically collect photos and data of product displays. These are enriched with location information and coded by analysts. The display KPIs give retailers and manufacturers detailed insights and benchmarks in real time for optimising their secondary placement strategies. 

You will find more details and further information here in the full article.