We provide professional and competent advice for industry & retail
on all matters relating to the POS and to shoppers. Not only do we offer specialist know-how in the retail sector but also in the pharmacy and convenience channels.
We generate shopper insights to identify opportunities regarding the “shopper at the POS”.
Our professional surveys reveal ways to optimally improve POS implementation.
We quantify how sales are impacted
by changes to a product, placement or promotion in the real-life context of controlled store tests.
Our experienced and dedicated core team in Bad Homburg is supported by around 120 freelancers who work for B&G at the POS.
OVER 4 DECADES OF EXPERIENCE
With over 40 years of experience and leading edge methods and know-how we are well placed to optimise your market success at the POS covering all the 4 P’s: Product, Placement, Promotion and Price.
Relationships built on trust and close contact to retail and industry form the basis for our proven project success.
Our acknowledged quality and objectivity ensure results that are highly accepted by retail and industry alike.
Professional Partner with expertise in category management and diverse channels
Our range of expertise is wide, spanning pharmacies, drugstores, retail food stores and gas stations.
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WE KNOW WHAT WORKS AND WHAT DOESN‘T!
From Category Management Consulting to Sales Intelligence and Promotion Efficiency. Talk to us for professional advice.