Controlled Store Test
Analysis of current situation
The controlled store test is a (real-life) field experiment under controlled conditions.
An in-store test provides us with a particularly sound basis for decision making from which we can reliably predict sales and market share or determine what the sales impact is.
Typical test project
Retail channels & co-operations
We have an excellent network of retail partners (with access to several thousand stores) which allows us to individually design the sample for each test project.
We offer a full service including managing retailer agreements, required listings, test product logistics (if necessary), placement of the products on the shelf or in second placements, re-ordering and test controls in the stores. We then analyze the results using the available scanner data.
As an acknowledged and objective partner for retailers our tests are valued by all market players.
As an external service provider and neutral link between industry and retail we also obtain sensitive competitor data which is used in our tests. In combining the data of several retail partners the data is made anonymous and therefore does not infringe any antitrust laws.
Large size/ (large retail unit)
Medium size/ (medium retail unit)
Do-it-Yourself (DIY) Stores
Gas stations (street / motorway)
Kiosks (frequency/ season)
Trendy “In” catering venues
The quantitative tests are usually supplemented by further research modules:
Shopper surveys at the POS (in test stores)
buyers of the products, usage etc.