POS Consulting

Category management implementation

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SHOPPER RESEARCH

Understanding decision and purchase behavior

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CONTROLLED STORE TEST

From field experiment to basis for decision-making

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POS Audits

Analysis of CURRENT situation and identification of opportunities for optimization

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POS Excellence Pharmacy

Erfolgsrezepte für mehr Apothekenumsatz

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SPECIALS

Shopper Monitor for gas stations & other special services

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We provide professional and competent advice for industry & retail

on all matters relating to the POS and to shoppers. Not only do we offer specialist know-how in the retail sector but also in the pharmacy and convenience channels.
We generate shopper insights to identify opportunities regarding the “shopper at the POS”. Our professional surveys reveal ways to optimally improve POS implementation.

We quantify how sales are impacted

by changes to a product, placement or promotion in the real-life context of controlled store tests.
Our experienced and dedicated core team in Bad Homburg is supported by around 120 freelancers who work for B&G at the POS.

OVER 4 DECADES OF EXPERIENCE

With over 40 years of experience and leading edge methods and know-how we are well placed to optimise your market success at the POS covering all the 4 P’s: Product, Placement, Promotion and Price.

EXCELLENT NETWORKS

Relationships built on trust and close contact to retail and industry form the basis for our proven project success.

MARKET RECOGNITION

Our acknowledged quality and objectivity ensure results that are highly accepted by retail and industry alike.

Professional Partner with expertise in category management and diverse channels

Our range of expertise is wide, spanning pharmacies, drugstores, retail food stores and gas stations.
Bormann und Gordon GmbH

Beverages

Bormann und Gordon GmbH

Food

Bormann und Gordon GmbH

Tobacco

Bormann und Gordon GmbH

Near Food

Bormann und Gordon GmbH

OTC

Bormann und Gordon GmbH

Trade & Channels

Bormann und Gordon GmbH

Non Food

Bormann und Gordon GmbH

Service Sector & Media

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WE KNOW WHAT WORKS AND WHAT DOESN‘T!

From Category Management Consulting to Sales Intelligence and Promotion Efficiency. Talk to us for professional advice.