SERVICES: What we do

Controlled Store Test

Analysis of current situation

The controlled store test is a (real-life) field experiment under controlled conditions.

Aims

An in-store test provides us with a particularly sound basis for decision making from which we can reliably predict sales and market share or determine what the sales impact is.

Typical test project

Retail channels & co-operations

We have an excellent network of retail partners (with access to several thousand stores) which allows us to individually design the sample for each test project.

One-stop-shop:

We offer a full service including managing retailer agreements, required listings, test product logistics (if necessary), placement of the products on the shelf or in second placements, re-ordering and test controls in the stores. We then analyze the results using the available scanner data.

As an acknowledged and objective partner for retailers our tests are valued by all market players.

Important:

As an external service provider and neutral link between industry and retail we also obtain sensitive competitor data which is used in our tests. In combining the data of several retail partners the data is made anonymous and therefore does not infringe any antitrust laws.

FOOD STORES

FOOD STORES

Large size/ (large retail unit)


Medium size/ (medium retail unit)


Small size

SPECIALIST STORES

SPECIALIST STORES

Beverage Store


Drugstores


Department stores


Pharmacies


Do-it-Yourself (DIY) Stores

CONVENIENCE/Out-of-Home

CONVENIENCE/Out-of-Home

Gas stations (street / motorway)


Kiosks (frequency/ season)


Company canteens


Bakers


Vending


Trendy “In” catering venues


Complementary research

The quantitative tests are usually supplemented by further research modules:

Shopper surveys at the POS (in test stores)

Findings on shopper perception,
buyers of the products, usage etc.

Loyalty Card Analysis

Objective measurement of shopper behavior (e.g. which products did the test product buyer purchase previously?)

Interviewing of sales staff/ store and department managers

Perception of retail decision-makers, like(s) and dislike(s) of test products, willingness to list, etc.

WE KNOW WHAT WORKS AND WHAT DOESN‘T!