About Bormann & Gordon

Bormann & Gordon
Company Profile

Over 40 years of experience and leading edge methods and know-how together with an excellent retail and industry network form the basis for our proven project success. Over 100 freelancers across Germany who work for B&G directly at the POS support our experienced and dedicated core team in Bad Homburg. Our specialist POS know-how extends from the retail food sector to pharmacies and convenience stores and our acknowledged quality and objectivity ensure results that are highly accepted by retail and industry alike.

We provide comprehensive advice to industry and retail on all matters relating to the POS and shoppers.

Shopper insights

We generate shopper insights to identify opportunities regarding the “shopper at the POS“

Controlled Store Tests

We quantify how sales are impacted by changes to a product, placement or promotion in the real-life context of controlled store tests.

Optimization

We show how to improve POS implementation by conducting professional surveys.

Maximize Potential

We optimize all the P´s: Product, Placement, Promotion und Price.

Bormann & Gordon
Team

Bormann und Gordon GmbH

Reiner Graul

Managing Partner
Bormann und Gordon GmbH

Alexandra Arndt

Assistant Project Manager
Bormann und Gordon GmbH

Noel Chércoles Argumánez

Project Manager / Consultant
Bormann und Gordon GmbH

Sonja Cicek

Assistant Project Manager
Bormann und Gordon GmbH

Your expert
B&G Team

Bormann und Gordon GmbH

Svenja Geiß

Project Manager / Consultant
Bormann und Gordon GmbH

Katharina Glowalla

Assistant Project Manager
Bormann und Gordon GmbH

Elisabeth Graul

HR/Finance
Bormann und Gordon GmbH

Bernhard Henselmann

Project Manager / Consultant
Bormann und Gordon GmbH

Markus Kütt

Project Manager / Consultant
Bormann und Gordon GmbH

Andreas Obermann

Project Manager / Consultant
Bormann und Gordon GmbH

Jana Pujevic

Assistant Project Manager
Bormann und Gordon GmbH

Experts
in
POS & Shopper

Bormann und Gordon GmbH

Simone Schrodt

Project Manager / Consultant
Bormann und Gordon GmbH

Kai Schroers

Project Manager / Consultant

Bormann & Gordon
in numbers

founded
employees including POS Team
active clients
active store co-operations